Design

& Build

Design

& Build

Design

& Build

a calling for Digital motivation

a calling for Digital motivation

Blueprint Blackbox Venture

Blueprint Blackbox Venture

What if there was a technology that allowed you to exchange human motivation?



We already know one. It’s money.


But Cona envisioned something new - a private digital currency that could intelligently incentivize behaviors, not just exchange value.


They approached Blueprint to distill their technical complexity into strategic resonance.

What if there was a technology that allowed you to exchange human motivation?



We already know one. It’s money.


But Cona envisioned something new - a private digital currency that could intelligently incentivize behaviors, not just exchange value.


They approached Blueprint to distill their technical complexity into strategic resonance.

Problem:


Cona's intricate concept obscured the core human insight. People struggled to grasp and remember their offer.


True genius is taking the complex and making it simple yet meaningful. For example, everyone knows Einstein's equation e=mc2 despite the complexity of the proof.



Process:


Blueprint employed an "ai-augmented semantic design process" to uncover Cona's essence. This project embodied our blueprint blackbox approach of designing businesses around meaningful narratives. We:


  • Interviewed the Cona team

  • Mapped the semantic landscape with LLM embeddings and cluster charts

  • Abstracted the language into objective descriptors

  • Reframed “digital private currency” as a "motivation exchange technology"

  • Used AI to rapidly create strategic narratives in the new space

  • Tested for memorability with target users

  • Iterated until we struck a chord that stuck


Problem:


Cona's intricate concept obscured the core human insight. People struggled to grasp and remember their offer.


True genius is taking the complex and making it simple yet meaningful. For example, everyone knows Einstein's equation e=mc2 despite the complexity of the proof.



Process:


Blueprint employed an "ai-augmented semantic design process" to uncover Cona's essence. This project embodied our blueprint blackbox approach of designing businesses around meaningful narratives. We:


  • Interviewed the Cona team

  • Mapped the semantic landscape with LLM embeddings and cluster charts

  • Abstracted the language into objective descriptors

  • Reframed “digital private currency” as a "motivation exchange technology"

  • Used AI to rapidly create strategic narratives in the new space

  • Tested for memorability with target users

  • Iterated until we struck a chord that stuck


Solution:


When all was said and done, painting complete, linseed oil dry, we arrived at something that accurately represented the meaning of Cona in people’s minds but was also memorable and therefore it was likely for them to develop a relationship with Cona and tell their friends about it.

Action-Driven, Reward-Given: That’s Cona Cash


We are currently working with the Cona team to (a) build out their brand in a way that aligns with this new ‘north star’ and (b) make sure that the promises made transfer into every touchpoint of their service.

Solution:


When all was said and done, painting complete, linseed oil dry, we arrived at something that accurately represented the meaning of Cona in people’s minds but was also memorable and therefore it was likely for them to develop a relationship with Cona and tell their friends about it.

Action-Driven, Reward-Given: That’s Cona Cash


We are currently working with the Cona team to (a) build out their brand in a way that aligns with this new ‘north star’ and (b) make sure that the promises made transfer into every touchpoint of their service.

A decentralized Shark Tank

A decentralized Shark Tank

Web3 & Blockchain

Strategy Workshops

Blueprint Blackbox Venture

Blueprint Blackbox Venture

Crypto

Strategy Workshops

How can you coalesce inspiration into progress?



With a powerful story.

Imagine an early-stage startup bursting with potential. A team overflowing with ideas, but progress stalling from a paralysis of perspectives.


This was the challenge faced by Project Metavision, a blockchain startup that approached Blueprint to help strategically focus their ideas into a cohesive product.

How can you coalesce inspiration into progress?



With a powerful story.

Imagine an early-stage startup bursting with potential. A team overflowing with ideas, but progress stalling from a paralysis of perspectives.


This was the challenge faced by Project Metavision, a blockchain startup that approached Blueprint to help strategically focus their ideas into a cohesive product.

Problem:

The problem? Metavision had no shortage of big ideas and boundless creativity. But with divergent stakeholders thinking in different directions, they lacked the strategic target to channel their energy towards.

Our quest: Distill the excitement and ideas into a focused vision. Unite the team around a rallying cry. Merge their myriad visions into a singular, galvanizing game plan.


Process:

To cut through the clutter, Blueprint employed an experimental "integrated intelligence" approach fusing human creativity with AI's computational power. We:

  • Dove into stakeholders' divergent minds through interviews

  • Mapped relationships and perspectives within the team

  • Analyzed language patterns to identify resonant themes

  • Used AI's pattern recognition to rapidly generate strategic narratives

  • Built a web app to test ideas for memorability with users

  • Iterated relentlessly until we struck the right chord

Problem:

The problem? Metavision had no shortage of big ideas and boundless creativity. But with divergent stakeholders thinking in different directions, they lacked the strategic target to channel their energy towards.

Our quest: Distill the excitement and ideas into a focused vision. Unite the team around a rallying cry. Merge their myriad visions into a singular, galvanizing game plan.


Process:

To cut through the clutter, Blueprint employed an experimental "integrated intelligence" approach fusing human creativity with AI's computational power. We:

  • Dove into stakeholders' divergent minds through interviews

  • Mapped relationships and perspectives within the team

  • Analyzed language patterns to identify resonant themes

  • Used AI's pattern recognition to rapidly generate strategic narratives

  • Built a web app to test ideas for memorability with users

  • Iterated relentlessly until we struck the right chord

Solution:

The result aligned Metavision around a core narrative as a community entertainment platform owned by users. Their premier service would be an NFT-powered startup investing show.

This north star gave Metavision's team a shared vision to rally around. Our integrated intelligence approach enabled us to find resonance, and channel inspiration into progress.

In the process, we plunged headfirst into the frontier of Web3. We saw blockchain's potential to enable new forms of direct value creation between individuals, and were reminded of the importance for design to "detach from the ordinary".


We published this methodology and case study in Touchpoint: The Journal of Service Design.

Solution:

The result aligned Metavision around a core narrative as a community entertainment platform owned by users. Their premier service would be an NFT-powered startup investing show.

This north star gave Metavision's team a shared vision to rally around. Our integrated intelligence approach enabled us to find resonance, and channel inspiration into progress.

In the process, we plunged headfirst into the frontier of Web3. We saw blockchain's potential to enable new forms of direct value creation between individuals, and were reminded of the importance for design to "detach from the ordinary".


We published this methodology and case study in Touchpoint: The Journal of Service Design.

Bringing Personas to life

Bringing Personas to life

AI Integration

AI Integration

UX Design

UX Design

Development

Development

Blueprints ability to deeply understand our needs and translate them into smart solutions was an absolute home run.

Steven Luis Howell

CEO & Co-Founder, Project Metavision

Design or strategy needs? Check out Blueprint. They're a really capable team with an impressive background and confidence in their craft. We’ve been working with them the last two months and continue to do so.

Scott Zimmer

Former EVP of Innovation, Truist Bank, Currently Startup Co-Founder

Blueprint's design subscription gave us an affordable way to bring our digital vision to life. Their relentless dedication and talent accelerated our progress tremendously. Blueprint's blend of design talent and cutting edge ai expertise is truly unique and highly valuable.

Andrew Jenkins

Former VP of Engineering, Credit Karma, Currently Startup Co-Founder

Blueprint reduced the time it takes to explain our business from three minutes to 30 seconds. This helped us gain valuable partnerships and create marketing materials that resonate with our audience. Blueprint offers reliable, professional, and speedy service that takes the guesswork out of your public-facing operations.

Sage Escudero

Co-Founder, Project Metavision

Blueprint has been an invaluable partner for our service design efforts. Tyler and his team bring a unique blend of creativity, expertise, and professionalism to every project. They consistently deliver innovative solutions that not only meet our business goals but also exceed our expectations.

Mauricio Manhaes

President, SDN Academic Task Force

Ever wish your research could come to life and tell its own story?



Cause we did.

We all know marketing and design should be driven by research, but boring presentations, complex project timelines, and stakeholder politics kill the voice of the customer.

LivingPersona creates a digital twin of target customers that can give real-time feedback, accelerate product development, and empower businesses to make decisions backed by data and aligned with customer needs.

Ever wish your research could come to life and tell its own story?



Cause we did.

We all know marketing and design should be driven by research, but boring presentations, complex project timelines, and stakeholder politics kill the voice of the customer.

LivingPersona creates a digital twin of target customers that can give real-time feedback, accelerate product development, and empower businesses to make decisions backed by data and aligned with customer needs.

Problem:

Research efforts often go to waste because nobody reads those hundred page slide decks, based on one million sticky notes, three months of research, or 100 client interviews.

‘Research porn’ feels high and mighty: everyone claps, budgets keep coming, but nobody really understands.

The decisions don't change. The baton is dropped.


Process:

This was Blueprint’s first consumer-facing web app that was designed and developed in-house.

  • We started with our work at Truist Financial Corporation: delivering design work better and faster by using AI as an empathy machine.

  • We realized this could improve not just the way we work, but how clients, in-house partners, and other organizations interact with and understand our user research.

  • So we ran a test and people wanted it.

  • Design began, first with wireframes, and then high fidelity prototypes.

  • We then built ferociously for a month until the vision became reality.

Problem:

Research efforts often go to waste because nobody reads those hundred page slide decks, based on one million sticky notes, three months of research, or 100 client interviews.

‘Research porn’ feels high and mighty: everyone claps, budgets keep coming, but nobody really understands.

The decisions don't change. The baton is dropped.


Process:

This was Blueprint’s first consumer-facing web app that was designed and developed in-house.

  • We started with our work at Truist Financial Corporation: delivering design work better and faster by using AI as an empathy machine.

  • We realized this could improve not just the way we work, but how clients, in-house partners, and other organizations interact with and understand our user research.

  • So we ran a test and people wanted it.

  • Design began, first with wireframes, and then high fidelity prototypes.

  • We then built ferociously for a month until the vision became reality.

Solution:

We developed LivingPersona to give organizations the power to involve customers every step of the way, and make business decisions backed by data and aligned with customer needs.

Now designers all over the world have used Living Persona to
better communicate their client needs
talk to their research
and take co-creation to a whole new level.

Allow your data to speak for itself.

Give life to your research.

Solution:

We developed LivingPersona to give organizations the power to involve customers every step of the way, and make business decisions backed by data and aligned with customer needs.

Now designers all over the world have used Living Persona to
better communicate their client needs
talk to their research
and take co-creation to a whole new level.

Allow your data to speak for itself.

Give life to your research.

  • Design or strategy needs? Check out Blueprint. They're a really capable team with an impressive background and confidence in their craft. We’ve been working with them the last two months and continue to do so.

    Scott Zimmer

    Former EVP of Innovation, Truist Bank, Currently Startup Co-Founder

  • Blueprints ability to deeply understand our needs and translate them into smart solutions was an absolute home run.

    Steven Luis Howell

    CEO & Co-Founder, Project Metavision

  • Blueprint's design subscription gave us an affordable way to bring our digital vision to life. Their relentless dedication and talent accelerated our progress tremendously. Blueprint's blend of design talent and cutting edge ai expertise is truly unique and highly valuable.

    Andrew Jenkins

    Former VP of Engineering, Credit Karma, Currently Startup Co-Founder

  • Blueprint reduced the time it takes to explain our business from three minutes to 30 seconds. This helped us gain valuable partnerships and create marketing materials that resonate with our audience. Blueprint offers reliable, professional, and speedy service that takes the guesswork out of your public-facing operations.

    Sage Escudero

    Co-Founder, Project Metavision

  • Blueprint has been an invaluable partner for our service design efforts. Tyler and his team bring a unique blend of creativity, expertise, and professionalism to every project. They consistently deliver innovative solutions that not only meet our business goals but also exceed our expectations.

    Mauricio Manhaes

    President, SDN Academic Task Force